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Anthropology Communicates


Thursday 28 April 2022, 1.00-3.00pm (BST)

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Photo by Christina @ wocintechchat.com on Unsplash

Anthropology Communicates
for Social and Market Research 

Marnie Freeman (NeighbourlyLab) has 20 years of experience in Participatory Research Design, Community Development and Qualitative Project Delivery and Evaluation, working for the UN, local councils, NGOs, charities and commercial organisations. Marnie’s academic background is in Social Anthropology and her MSc from SOAS London is in the Political Economy of Violence, Conflict and Development.

Stacey Ng (Kubi Kalloo) is a dual qual and quant researcher, supporting both Shopper and Consumer/Brand projects. A Masters in Anthropology, she is zealously curious about understanding how people think about and interact with the world and leverages this with her skills in Mandarin and Cantonese across a range of qualitative projects.

Deana Kotiga (IPSOS) is an anthropologist, photographer and a documentary filmmaker working on the intersections of market research and story-telling. She usually works in healthcare & financial services space, using ethnography to help brands better understand their audiences and improve their products & services

Helle Thorsen (IPSOS) is an anthropologist and ethnographer who has been working on embedding culture and anthropology into market research and helping commercial clients to see the value of culture. She usually works in the area of consumer goods, using anthropology and ethnography to help brands better understand people in their real life contexts to help them improve products and communication

Dr Richard Axelby (SOAS, University of London)


The latest in the Anthropology Communicates series brings together four researchers who have successfully applied a disciplinary background in anthropology to the field of social and market research. Anthropology’s people-centric approach draws attention to everyday-life interactions and cultural differences – the varied ways in which we engage with one other, and the ways in which we place value and meaning onto the world around us. Join us for this RAI panel discussion on how anthropological perspectives and qualitative methods have been used to inform a range of sectors from tech to local government, to health, charities and business. 


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