Tourism Seminar: Xavier Font
Tourism Seminar: Xavier Font
Royal Anthropological Institute / Development Studies Association Tourism Research SeminarsSEMINAR SERIES AT THE ROYAL ANTHROPOLOGICAL INSTITUTE Marketing sustainability: greenwashing or greenhushing? Prof Xavier Font, University of Surrey Monday 16 January 2016 at 5.30 pm Tourism and hospitality businesses do not communicate persuasive sustainability messages to their potential clients, because their messages are half hearted legitimisation […]